Yet another Google acquisition: The search giant has purchased Episodic, an online video platform that it will integrate with YouTube. No terms have been announced, but both companies have confirmed the deal.
Here’s Episodic’s self-description (you can go ahead and imagine how YouTube might use some or all of these capabilities): “The platform lets publishers and marketers host, stream, measure and monetize video content. Content creators, marketers and enterprise customers use Episodic to deliver video to the Web and mobile devices.”
It’s the second M&A deal Google (GOOG) has closed this year to beef up YouTube. In February, the company finally finished its acquisition of video compression outfit On2. Note: A clever reader points out that Google’s plans for On2 go beyond YouTube.
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