Sprint Nextel Corp. is pushing even further into low-cost, prepaid cellphone service as the U.S.'s third-largest wireless carrier by subscribers fights to hang on to traditional contract customers.
The carrier plans to launch a new and cheaper prepaid-cellphone brand, its fourth, in coming weeks and to start selling new, lower-priced plans from another of its prepaid labels.
The moves are part of a new strategy under which Sprint hopes to win more prepaid subscribers by building brands around specific consumer types, for instance infrequent cellphone users or teens who send lots of ...
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