New Zune2 review (part 2-1) upgrade, hardware, software and Social

When we first caught wind that Microsoft was in fact doing its own portable media player (and then published the first ever photo of the Zune), we hoped it might finally be the play to knock the iPod off its perch. Sure, in mid 2006 there was no shortage of devices more advanced than any given iPod, but then (and now) the iPod enjoyed unchecked dominance of the market in the US and many countries abroad. Steve Jobs knew the day would come that Microsoft would really enter the game.
What we were hoping for was that the portable media world might be in store for another Sony / Nintendo upset. Remember in the 90s how Sony and Nintendo's partnership went awry, and Sony, totally sick of Nintendo completely owning the game console space, brought out the original PlayStation? Before the console's second generation was through Sony had more market share than they knew what to do with. Sony upped Nintendo's game with the PlayStation, then upped their own with the PlayStation 2 -- and took over.
If Sony could do the impossible and topple the infallible Nintendo of old, surely Microsoft, the world's largest technology company, could make at least make a dent in Apple's armor. Yeah, the first-gen product is important, but the second gen product is crucial, because if you can't up your game -- and everyone else's -- you're just another player. This year, Microsoft really had to make the Zune count. Read on to judge for yourself whether they did.
The first generation Zune, as we all know, was little more than a slew of off the shelf hardware and software Microsoft cobbled together in a rush to make a play for the annual holiday gold rush. And the interesting part is, all things considered, it really wasn't bad at all. No one thought it was "done", but it was a lot better than some of the other PMC-based devices we'd seen to date. This year Microsoft brought a slew of new Zune products (and enhancements) to the table, including two new players (flagship 80GB and the flash model), new device software (which runs on all devices), new desktop software, and a new service (Zune Social, a music-oriented social network reminiscent of Xbox Live).



Device software
Yeah, we know Microsoft technically skipped right past device software v2.0 and jumped to 2.2, but the update is the best place to start since it affects the most users and devices. Microsoft won some well-deserved brownie points for ensuring all Zune players new and old can run the new firmware, meaning that for now your old Zune will have feature parity with the new hardware.
So here's the deal with the device software: it adds some crucial bits (many of which we expected the first time), takes away some minor but important things, and leaves the other 90% largely unchanged. First, the stuff Zune 2.0 takes away:
Song flagging
The five star rating system
The language menu The good stuff, though, is very good:
MPEG-4 and H.264 playback support
Podcasting support
Sync over WiFi (which we'll get to later)
In terms of performance, both old and new hardware and firmware were almost identical in testing. A lot of people have been claiming the new firmware is much snappier, but we didn't find that to be true at all. Two Zune 30 devices boot up within a half second between 1.0 and 2.0 series firmwares, and the flash-based Zune 8 we tested booted to home screen less than a second faster. Traversing menus took no more or less time or when syncing and the like. (Note: scrolling through long lists appears to happen slightly faster, but that's likelier an interface tweak, not a performance increase.)

Related theme:
New Zune review part 2-1
New Zune review part 2-2
New Zune review part 2-3
New Zune review part 2-4

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