For Reasons for Apple to Launch The 7.85 inch iPad

On this Friday, there was a rumor from Apple supply chain that Apple will launch the 7.85 inch Tablet PC in late 2012. The technology blog GigaOm make a analysis why Apple should promote the small dimension Tablet PC.


Imaginary 7 inch iPad
Athough Apple is leading the Consumer Tablet PC market, and sales of iPad are far above Android Tablet PC, there are still four reasons why Aplle should launch the smaller screen Tablet PC.

First, Smaller Tablet PC is more portable

The smaller size tablet PC with higher frequency of ultilization, can be used in more situations. For example, the Samsung 7 inch Galaxy Tab tablet PC can be carried with you, but iPad is inconvenient in carrying. When the users sit in the yard, or go to Starbucks, iPad can well meet your needs. But in the process of moving, 7 inch flat panel computer is more convenient. The tablet can be packed in your pants or jacket pocket, but iPad can't. Smaller size also makes weight lighter.

Second, Outstanding 7 inch Tablet PC has already been available

Although 7 inch Galaxy Tab brings much convenience, there are still some disadvantages compared with iPad. However, some better 7 inch Tablet PCs have been available such as bookstore Nook tablet PC and Amazon's Kindle Fire tablet PC. The two products are very popular in this Christmas season. Portability is one of advantages, but more important is the lower price. These 7 inch flat panel computers sell for $199 to $249. Although these tablets can only provide 80% functions of iPad, the price occupies only 40% of it. Maybe Aplle will not throw away the market to Bookstore and Amazon manufactures.

Third, iPod Touch has been less attractive than ever

Some people think that since iPod Tough exists, there is no necessary for Apple to launch the smaller iPad, but this is just one of the reasons that Apple should launch the smaller iPad. As Apple communicates with more and more Operators, consumers are purchasing iPhone more, leading the iPod Touch sales gradually slide down. Some Android mobile phone users may purchase iPod Touch as a supplement, but iPhone users will not do so. Recently, the investment put into iPod Touch is less and less, among the product line update items only increases the white version. This suggests that, as one product line, iPod Touch is gradually towards the end.

Fourth, Price of the smaller iPad can be reduced to the level of iPod Touch

If Apple eventually gave up iPod Touch, it will be lack of products whose price is from 199 to 399 dollars. Apple can launch the small size iPad, whose price is $199, to compete with Kindle Fire. Similar to iPod Touch and the current iPad, the $199 iPad can be the product of WiFi version unrelated to operators, and with 3G module version, the price will be improved. To those consumers, who wish to obtain iPad experience and think price of $499 is too high, 199 to $399 products will meet their needs. Industry insiders guess that, the price of smaller size iPad may be associated with iPod Touch, while the larger storage capacity will have the higher price. Although the launch of small size iPad is appropriate, it does not mean that the current 10 inch iPad is not good. However, the small size iPad has a living space. The best opportunity for Apple to launch the small size iPad will be in September, 2012, the traditional iPod conference. This will help Apple develop better the next Christmas market.
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