We already know that online ad spending is back. Today we’ll get a better sense of where it’s going, via Google’s Q1 earnings release.
Wall Street has taken Google (GOOG) out of recovery mode and placed it firmly back in its go-go growth category: It expects revenue to increase more than 20 percent and earnings per share to climb by nearly 30 percent.
As usual, Citigroup’s (C) Mark Mahaney has a handy “cheat sheet” to help you read today’s earnings news, due after the market closes (click to enlarge):
The Google guys have a frustrating track record of going on at great length during earnings calls without saying very much. That said, I’d love to hear more about the company’s China strategy. I’d also like an update on mobile, particularly in light of Apple’s (AAPL) new iAd platform, which looks as if it is designed to shut out Google’s AdMob and every other competing player.
But I am just about ready to give up on the notion that we’ll ever get significant detail about YouTube’s performance. Last summer, the company teased us with the notion that the video site could start turning a profit “in the not too distant future,” but it has been mum since then.
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